LX NMN+ sales-page video: beat sheet for William (8–10 min)

Talk to camera in William's own words. Record in one take with a clean background and the bottle on the desk. Lines marked [claim] must stay as written, because they come from nmn-funnel/research/claims-evidence.md. Everything else is a suggestion, so say it your way.

1. Hook (0:00–0:45)

• "If you're over 40, you train, you eat pretty well, and you still hit a wall around 2 p.m., this is for you."
• "I'm William Bosch. I built Iconic Protein, burned myself out, and rebuilt my own body. Now I coach founders and executives to do the same."

2. The 80/20 rule (0:45–2:30)

• Eighty percent of the result is food, strength, sleep and stress. Supplements are the last 20%.
• "A supplement stack is not a system." Optional: share a real example of your own, such as the 19-supplement problem you've talked about in interviews. Don't invent a client story.
• [claim] "Exercise itself raises your body's own NAD+-making machinery." (Sun 2023)

3. What NAD+ is (2:30–4:30)

• Every cell turns food into energy with the help of NAD+. Use the one-car metaphor: it's the fuel system maintenance nobody schedules.
• [claim] "Human studies find lower NAD+ levels in older adults."
• Why NAD+ pills struggle (it's a big molecule that gets broken down in the gut), and why NMN is one step away from NAD+.

4. What the research shows, and doesn't (4:30–6:30)

• [claim] "In human trials, oral NMN reliably raises NAD+ in the blood, and more NMN raises it more."
• [claim] "In a 60-day trial of 80 adults aged 40 to 65, people on NMN walked farther in a six-minute walk test than people on placebo."
• [claim] "In runners who were already training, NMN improved how efficiently their muscles used oxygen."
• Say it plainly: it's not a weight-loss pill, not a muscle builder, and not a fountain of youth. "That's what the other 80% is for."

5. Why LX NMN+ (6:30–8:00)

• 1,000 mg of NMN plus TMG. TMG is a methyl donor that helps the body with the leftover nicotinamide.
• Every batch is third-party tested (only say this once the COA is in hand).
• How to judge it: write down three numbers on day 1, then check again at week 4 and week 12.

6. Offer and guarantee (8:00–9:30)

• "Grab the six-bottle pack. It covers the full 180 days of the guarantee at the lowest price per bottle."
• 180-day money-back guarantee, opened bottles included. No subscription.
• Close with: "Do the 80%. Let this be the 20%. And if you want help with the 80%, come to my free workshop."

Compliance: do not mention weight loss, blood sugar control, reversing age, disease, or David Sinclair. Keep the FDA disclaimer on screen under the video.