Review dashboard
1 · Coaching page
longevity-x.com rebuild
Design direction A (Estate) picked by Cody. The job of this page is to fill the workshop and sell LX360 on the call, per the Sept 24 call: "I don't care if it's pretty. I just want a conversion page."
Coaching page rebuild
Story-led conversion page: workshop signup hero, William's story, 3 shifts, method, LX360 (price on call), other ways to start, NMN section, results, FAQ.
Health Reset Call application
Qualifying form (same questions as today plus an LX360 readiness option) with a received state.
Workshop seat saved
Confirmation, 3 things to do before the workshop, NMN cross-sell, apply link.
2 · Supplement funnel
LX NMN+ funnel
Same structure as the Dr. Roseann NMN funnel: short video-top lander, then three package-matched upsells, each with a same-package downsell popup.
LX NMN+ lander
Video-top short ecom lander (~2,200 words), 2/6/3 buy box twice, sticky bar, evidence-honest claims.
$119 / $109 / $87 per bottleLX NMN+ stock-up
Package-matched Buy N Get M Free. Shown for a 6-bottle buyer (Buy 6 Get 3).
$87 per paid bottlePopup: same package, lower price
Opens from "No thanks" on upsell 1.
$69 per paid bottleLX Creatine
Muscle-first angle: creatine + resistance training in older adults.
$39 per paid bottleLX D3 + K2
Foundation add-on, story-first with the offer below.
$39 per paid bottleOrder confirmation
Shows the choices made, how to take it, then invites buyers to the free workshop and a Health Reset Call.
Offer numbers (proposals)
| LX NMN+ package | Per bottle | Total |
|---|---|---|
| 2 bottles | $119 | $238 |
| 6 bottles (center, Best Value) | $87 | $522 |
| 3 bottles | $109 | $327 |
Free US shipping · 180-day money-back guarantee · no subscription. Savings are shown against the 2-bottle price rather than a crossed-out "regular" price.
| Step | Product | Upsell | Downsell popup |
|---|---|---|---|
| US1/DS1 | LX NMN+ stock-up (more of the same) | $87 / paid bottle (Buy 2 Get 1 · Buy 3 Get 2 · Buy 6 Get 3) | $69 / paid bottle |
| US2/DS2 | LX Creatine (creatine monohydrate, 60ct capsules — format open) | $39 / paid bottle (Buy 2 Get 1 · Buy 3 Get 2 · Buy 6 Get 3) | $29 / paid bottle |
| US3/DS3 | LX D3+K2 (60ct) | $39 / paid bottle (Buy 2 Get 1 · Buy 3 Get 2 · Buy 6 Get 3) | $29 / paid bottle |
NMN video beat sheet
An 8–10 minute talk-to-camera outline for William, with the claim lines locked.
LX NMN+ video beat sheet
Hook, 80/20, NAD+, what the research does and doesn't show, offer.
How to review the flow
- Open the coaching page and read it top to bottom as a 50-year-old founder who has never heard of William. Try the workshop form (nothing is sent).
- Click Apply for a Health Reset Call and submit the demo form to see the received state.
- Open the LX NMN+ lander, pick a package, then click through each upsell. Press "No thanks" to see each downsell popup.
- Check prices on every page against the offer table, then leave notes for Cody.
Downloads
Decisions needed
Workshop date on the page
- Keep Tue, Sep 29, 7 PM ET and update per event (Recommended: one token in the build)
- Switch to an evergreen "next live session" line
- Other
Show a crossed-out "regular price" on NMN?
- No: show savings vs the 2-bottle price (Recommended; no real single-bottle price exists to compare to)
- Yes: sell single bottles at $119 and use that as the regular price
- Other
Netflix "Age of Attraction" in the proof strip?
- Leave it out; it's a dating show (Recommended)
- Add a small "As seen on Netflix" line
- Other
Flagged guesses & asset gaps
- Only 4 testimonials exist publicly (William, one unnamed client, "Leah" and "Ronnie"). Named LX360 and 6-month client stories with photos and permission are the biggest conversion gap.
- LX360 inclusions are drafted from the site and call; William must confirm the list before launch.
- The founder story (Iconic, shingles, Bell's palsy, "aging faster than my birthday") comes from public interviews. Bio-age numbers are left out on purpose because they vary between interviews.
- The NMN page says William "often recommends" NMN (from the call). Founder notes on the NMN pages are drafts for William to approve.
- The bottle is Dr. Roseann's white bottle and lid with a new LongevityX label. The creatine serving size, D3 IU, K2 form and TMG amount are pending supplier specs.
- Dr. Love's NMN (Robert) uses the same pricing. Confirmed by Cody: LX NMN+ is positioned for men 40+, unlike Dr. Roseann's NMN for women.
- Billy's YouthRX contains NR, so the NMN page deliberately doesn't put NR down.
- Claims are limited to human-trial wording in
claims-evidence.md. No weight-loss, blood-sugar, anti-aging or disease claims. - Current site problems to fix at launch: the Meta Pixel fires twice on 7 pages, there is no GA/GTM, the Vault, assessment and contact forms only reach Netlify (not GHL), and the terms page says "non-refundable", which conflicts with Circle's "cancel any time".
- The "vision" photos (family, treadmill desk, gym) look like stock or AI images. Real photos of William would be stronger.
Quality score
Launch to-do
- Supplier: On Demand Fulfillment quote (COGS), COA per batch, NDI coverage letter, final labels
- Checkout: pick processor/cart (GHL order form, ThriveCart or BuyGoods) and wire the one-click upsells
- Paste pages into GHL (events.longevity-x.com) or host the static build; connect workshop form + apply form to GHL webhooks
- Record the 8-10 minute NMN video (beat sheet below) and the short hero video
- Real client testimonials with written permission
- Fix Meta Pixel duplication; add GA4; keep noindex until launch
Please confirm before launch
- Prices ($119 / $109 / $87; upsells $87/$39/$39, downsells $69/$29/$29)
- Every claim and citation
- Refund terms match the 180-day guarantee (terms page currently says non-refundable)
- Support email and phone
- Workshop date/time and Zoom/GHL links
- LX360 inclusions
- Label specs match page copy